USA's Lively rebrands as Jabra Enhance as GN shuffles its OTC pack
- Published on 07 November 2022
GN Hearing has thickened the imprint of its OTC offering by rebranding Lively, an online teleaudiology purchase it made in 2021, which will now take the name of GN's flagship over-the-counter hearing aid, Jabra Enhance.
Henceforth, www.jabraenhance.com will serve as a website for people with hearing loss who don't want to leave home to find a solution, in other words the ideal online customer for product that fits the over-the-counter (OTC) category.
Lively’s own hearing aid technology will continue to be offered, but now as Jabra Enhance Select 50, Enhance Select 100, and Enhance Select 200. The Lively Connect app will be renamed Jabra Enhance Select, and Lively’s Audiology Team, 100-day risk free trial, flexible payment options, and warranty will all remain as key elements of the Jabra Enhance offering. Additionally, the new Jabra Enhance Plus hearing enhancement earbuds will be available on JabraEnhance.com in Q1 2023, as its first OTC offering.
In his press release quote, Calum MacDougall, Senior Vice President at Jabra, captures the essence of the targeting this rebranding embraces, a hoped-for spur for the sufferer of mild to moderate hearing loss who might be motivated by the armchair convenience of online buying and a lower hearing aid price, conditions now ripened by the reclassification of hearing aids in the USA.
“The introduction of Jabra Enhance comes at a pivotal time in the hearing health industry,” said MacDougall. “Whether you need a hearing enhancing earbud, a stand-alone OTC hearing aid, or professional programming and support, the Jabra Enhance offering will cover the hearing needs for millions of Americans, with an easy online destination to explore, purchase and receive care,” he continued.
Lively CEO, Adam Karp, said: “While our name has changed, our mission has not. Together with Jabra, we will deliver the same innovative and convenient care model to our customers while now accelerating our efforts to elevate the hearing care experience and expanding our reach for millions of Americans in need of hearing solutions.”
Source: GN Hearing