Marketing roadshows for independent hearing aid dispensers

The morning workshop will focus on the ‘30 Killer Marketing Activities’ all independents should be considering, that will build into a bespoke 18 month marketing plan. The afternoon session will illustrate the potential of digital marketing and how to maximise this for businesses growth.

IHP state that the workshop sessions will be full of activities that have a proven return on investment and will demonstrate everything needed to fast-track new marketing strategies to complement existing marketing activities. The organisation for independent dispensers is urging people not to get left behind in the 2nd digital leap.

“Most of us remember the 1st digital leap and hopefully most of us experienced growth and margins never previously seen in our industry. It drove investment and we were able to raise the bar with respect to the quality of the solutions we could offer.” said Ian Arnold of IHP. “Now, there are other digital opportunities in front of us, which we need to embrace in order to maximise the opportunities for our businesses in the future. The online world is constantly evolving and it is of paramount importance that as independents, we don’t get left behind.”

Jon Billings, Managing Director of Widex UK says, “I have just seen a preview of the IHP marketing events planned across the UK in April, and I think the course and its content are not to be missed, you will leave with a list of marketing activities and a marketing plan that can instantly grow your business.”

Stuart Neilson, Managing Director of Phonak UK is also supporting the events. “The development of lead generation capability via digital marketing will become an increasingly critical element of the marketing mix for the majority of UK independent audiologists; this IHP initiative is a major step towards helping independents to compete for the first time wearer. With the ever increasing online research and self-education taking place by the over 50’s and key influencers the timing of this initiative could not be better”.

Dates for these events are: 19th April in Manchester; 20th April in Nottingham; 26th April in North London; 4th May in South London and 5th May in the South West. To find out venue details or book your place then call 0115 965 1820 or email: info@myihp.co.uk

You do not have to be an IHP or HearBuy member to attend, all independent dispensers are welcome to attend.

Source: IHP