US hearing aid sales surpass 1 million for first time in a quarter

During April to June 1,005,141 units were shipped from manufacturers to hearing aid dispensers, audiologists and doctors. Sales for the last three months increased by 5.73% over the same period last year.

Hearing aid sales for the first half of 2018 are up 5.7% as there was the exact same growth during January to March. The statistics, released by the HIA of Washington, DC, and published by The Hearing Review also show that private/commercial sector sales grew by 7.24%, whilst the Department of Veterans Affairs (VA) fell by -0.43%. Further analysis shows big box retailers account for approximately 12% of the total market. The likes of CostCo and Sam’s Club are increasing sales at rates in the 5-8% range.

The American publisher also comments on the growth of IntriCon which is providing a wide array of direct-to-consumer products. The company experienced 30% growth in revenue in 2017. All this makes it difficult for the independent practice, especially as the sector is experiencing continued downward pressure on average sales prices.

Source: Hearing Review