WS Audiology - an intricate and rugged hearing market needs constant innovation. VIDEO

There are different and often difficult markets a hearing aid manufacturer must know how to understand, negotiate, ripen, and satisfy. Maarten Barmentlo, Chief Marketing Officer of the multinational group WS Audiology (parent firm of the Widex and Signia brands) spoke in this video (see below) about the challenges and strategies involved in getting the best results from a very diverse panorama...the best results not only in terms of selling hearing instruments but also in meeting the needs of hearing care professionals, and patients. Unique form factors introduced by Signia, cloud-based fitting software - "like having a Netflix account" - and an online business model are some of the WS Audiology approaches and ideas that support the company's long-term strategy. Speaking at the recent EUHA Congress in Nuremberg, Germany, Barmentlo shared his keen understanding of market complexities, even explaining the expanding notion of taxpayer-subsidised systems such as the...