Q1 2024 hearing instrument sales for UK and ROI continue on upward course

Industry leader believes campaigns by health bodies may be helping sales of hearing aids

Peter WIX, Published on 16 May 2024

Q1 2024 hearing instrument sales for UK and ROI continue on upward course

There has been an increase in UK and Ireland hearing aid sales since the final quarter of 2023, according to the latest figures released by the British Irish Hearing Instrument Manufacturers Association (BIHIMA).

The Q1 stats show private UK sales rose by 10.2% (from 110,742 in Q4 2023 to 121,999 units) and NHS sales went up by 14.5% (from 399,360 to 457,362). In the Republic of Ireland, sales also increased by 5.1% (from 24,307 to 25,554).

In comparison to twelve months ago in Q1 2023, private sales have steadily grown – 3% up – however NHS and ROI sales have decreased by 4% and 3.2%.


Rechargeables continue their steady climb


The numbers for rechargeable hearing devices – 87% of private sales in the UK – confirm their steady ascent across all sectors.


Could campaigns by health bodies be boosting the industry?


“There are some excellent campaigns currently underway from various hearing health organisations around the UK and we believe this is all contributing to the increase in hearing instrument acquisition,“comments Paul Surridge, BIHIMA Chairman

“With increases in all categories over the last quarter and sales of rechargeable products showing a steady increase, we are certainly moving in the right direction,” added Surridge.

Source: BIHIMA