Sign inEYES ON HEARING - EssilorLuxottica knows what it's doing with Nuance Audio
Back in September, the London launch of EssilorLuxottica's new Nuance Audio hearing glasses framed a transparent persuasiveness that softens the focus on the actual performance of these hip specs, spotlighting the reasons for wearing them. The launcher is the real force here.
Situations! It's a situational solution, the Nuance Audio projection clearly underlining which are the obvious ones.
Photo: PW
What is a hearing device ? What is a pair of glasses? What is destigmatisation through fashion?
[caption id="attachment_141547" align="alignright" width="300"] Martin Kemp played Everyman; Stefano Genco IS the businessman. Photo: PW[/caption]
Ultimately, a hearing device is something that bridges a crumbling pathway between the sounds we may be able - or not - to perceive and the brain that processes them and gives the sounds a meaning that is useful to us.
Fidelity of sound depends on subjective needs and situations. And the criteria for these are not defined objectively in any easily communicable detail.
You the reader, we the reporters, and they out there in the forum, are left to argue - free to argue - about the important performance details. Each of us will judge, some loudly, some...
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