Sign inHearing aids and tinnitus make a more diverse catwalk in Danish fashion show
Stigma, prejudice, and conflicts of self-image can be a significant barrier to hearing aid adoption for many. One hearing aid manufacturer is pushing to create awareness of hearing loss issues by interacting with modes and models in high fashion circles, and its latest link-up is with Danish creatives.
Courtesy of GN
The recent Copenhagen Fashion Week provided hearing aid manufacturer GN with a new chance to create awareness of hearing health solutions by combining with the conceptual end of the fashion world.
[caption id="attachment_140505" align="alignleft" width="300"] Courtesy of GN[/caption] In an interaction with fashion brand HAN Kjøbenhavn, GN wanted to keep head and shoulders above others in the awareness drive, challenging stigma and misconceptions by having two models with hearing loss hit the catwalk in GN hearing aids. The aids dealt with the head part of the equation, while the shoulders could not be described as being far behind, a very distinctive...This content is only accessible to registered users of the website audiology worldnews
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