EUHA ON A (Swiss) ROLL - World’s biggest audiology conference close to its target of 10,000 attendees

 
 
 

conferences

© EUHA/Foto Rechtnitz      Painting it red and white, partying dignitaries at the EUHA party celebrate Swiss audiology’s partnering of the congress.

The world came back to EUHA. Organisers of the biggest global gathering in audiology, this year celebrating the 67th International Congress of Hearing Aid Acousticians, in Nuremberg, Germany, from October 18 to 20, 2023, jubilantly counted 9,900 attendees from 96 countries at the event.

This high figure grazes the 10k target identified as a future target attendance by EUHA President Beate Gromke and colleagues.

© EUHA/Foto Rechtnitz

© EUHA/Foto Rechtnitz

The return of international visitors post-pandemic - especially from Asia - added to organisers’ joy at high footfall around exhibition stands, abundant knowledge transfer, and an atmosphere imbued with an Alpine air: for the first time, there was a partner for the Congress - Switzerland - represented by the country’s association of audiology professionals, AKUSTIKA. Each day of the Congress brought a lecture or tutorial featuring an expert from Switzerland.

© EUHA/Foto Rechtnitz      EUHA President Beate Gromke (in green) with, left to right, Martin Bornemann, Renée Bürgin, Julia Schopp,. Prof. Norbert Dillier, and Nicole Jallov.

© EUHA/Foto Rechtnitz      Visitors from the Far East came back to EUHA in 2023.

© EUHA/Foto Rechtnitz      EUHA President Beate Gromke has seen the event emerge out of the dark pandemic days to revive audience figures now touching 10,000.

Auracast, OTC, and hidden hearing loss

A richly varied but extremely on-topic programme delivered intriguing depth on issues such as the new broadcast audio streaming protocol, Auracast, and a review of OTC devices one year since their introduction in the USA. A roundtable discussion focused on Changing hearing aid acoustics: The European perspective on the future of better hearing and intelligibility, also highlighted the Swiss perspective.

Following the first ever inauguration of EUHA from within the industry exhibition itself, Christoph Schwob, advisory member of the Swiss audiological commission and member of the Paediatric Audiology professional group of the Federal Social Insurance Office, held a lecture on Specialist shops will always be needed – or will hearing aids soon only be available online?

EUHA Sponsorship Awards were ceremoniously handed out, Sonja Tänzer, winning first prize with a study - Effectiveness of hearing aid fitting for patients with almost normal pure-tone audiograms to reduce tinnitus. She looks at an exciting phenomenon known as hidden hearing loss. Marianne Frickel received the FDHA Foundation Award, honouring her for her outstanding commitment to audiology.

The afternoon of Future Friday on October 20 brought four keynote presentations, following a morning during which 70 apprentices and students took part in a guided tour of the exhibition. A special lecture given by Peter Mestel focused on Social media for young professionals. His advice: young people should also get a LinkedIn account. He regards WhatsApp as the strongest social media channel. The tool will also become increasingly important in customer communication, he told his audience.

© EUHA/Foto Rechtnitz

The lectures held at the Congress will soon be available on the EUHA Learning Hub.

Editorial and sales staff from Audiology Worldnews and Audio Infos Germany reported a marked increase in international visitors and stands at this year’s exhibition.

© EUHA/Foto Rechtnitz      Where rivers meet. A group carrying Signia branding stops by the stand of RAYOVAC, an ever present at EUHA exhibitions, and this year with members of its Washington, UK team, showing off the brand's Sound Fusion Technology.

© EUHA/Foto Rechtnitz

© EUHA/Foto Rechtnitz      Networking on a global scale is one of the prime functions of the EUHA Congress

Back to Hanover in 2024 - and welcome Denmark

The 68th EUHA, in 2024, is scheduled to be held in Hanover from October 16 to 18, featuring hearing tech-rich Denmark, home of Demant (Oticon), and GN Hearing, as the event’s partner country.

Source: EUHA

Source: GOV.UK/Demant

P.W.