GN channels new range of Enhance Pro hearing aids through popular audio brand Jabra, launching first through the Costco chain
- Published on 03 June 2021
GN Hearing has unveiled Jabra Enhance Pro, a new premium hearing aid line-up selling medical grade hearing aid tech initially through a trusted consumer audio brand link, and in some 700 Costco Hearing Aid Centers around the world.
The Danish hearing giant, GN, stresses that its Enhance Pro marketing route is aimed at making it ˝easier for people to take action and tackle the challenges of hearing loss˝. Most Costcos are based in the US, while there are five centres in the UK and another nine elsewhere in Europe.
The first markets to roll out Jabra Enhance Pro will be the US and Canada, followed by more countries, such as the UK, France, Japan and Australia, in the coming weeks and months, says GN, which confirms a price of $1,799 for its new product.
Jabra Enhance Pro has approval from the US Food and Drug Administration (FDA). The range models feature the technology GN has been blazing quite a trail with of late, the unique Microphone and Receiver in Ear (M&RIE), which you can read about here.
The Enhance Pro range features 3 popular RIE-style hearing aids, packed with the latest features, including:
- Rechargeable options with up to 30 hours of power from one charge
- Direct streaming from iOS and Android devices
- Bluetooth® Low Energy
Jabra Corporation was purchased by GN in 2000. Jabra is a Danish concern and makes audio equipment, in particular wireless, true wireless, and corded headphones for consumers and business customers. In September, Jabra released an update of its earbuds, with active noise cancellation built into its Elite 85t and Elite 75t ranges.
“We are proud to introduce Jabra Enhance Pro to help more people take action and seek care, by combining our consumer audio capabilities and advanced hearing technology. Jabra is perfectly placed to bring premium hearing solutions to people in a convenient way,” says Gitte Aabo, CEO and President of GN Hearing.
For full details on the new range click here
Source: GN Hearing