Phonak releases Naída Marvel with universal Bluetooth connectivity and RogerDirect



© Phonak

A direct connection to virtually any Bluetooth device including smartphones, TVs, tablets, and PCs is the power pitch of Phonak's latest release, the Naída Marvel (M) hearing aid, which also enables users to use the integrated Marvel 2.0 technology to stream the Roger signal direct to both ears.

Phonak claims Naída's Roger capacity brings almost 10x better-than-normal hearing in noisy situations and over distance.

“Since the release of its first power hearing aid in 1978, the Phonak brand has been dedicated to creating powerful hearing solutions that deliver excellent hearing performance,” said Jon Billings, Vice President of Marketing at Phonak. "Now in its sixth generation, Naída M builds on this legacy with award-winning Marvel technology. The result is Naída becoming the most powerful Super Power multifunctional hearing solution that allows people with severe-to-profound hearing loss to connect to everyone and everything around them,” adds Billings.

Connecting directly to both iOS and Android, as well as other Bluetooth devices, Naída allows hands-free phone conversations and classification of streamed audio signals, allowing use of hearing aids like powerful wireless headsets.

Severe hearing loss

Phonak advertises Naída as a device "specifically engineered to address the unique communication needs of people with severe forms of hearing loss. StereoZoom reduces listening effort in noise by 24%  versus a non-directional program and even enhances memory recall with 10% more words  recalled in noise. Naída Marvel directly connects to Roger microphones to help improve speech understanding in noise and over distance while remaining 15% smaller and 14% lighter than previous versions that required an external receiver."

The myCall-to-Text app provides live transcription of phone calls from the other party in more than 80 languages, an ideal solution for people who would like to benefit from additional visual captions when using the phone.

Naída Marvel will be available to the public end of February through licensed hearing care professionals. For more information, please visit

Source: Phonak