Widex Allure expansion shines on evolving Compass Cloud
Widex, founded in 1956, developed one of most familiar brands in hearing aids. Now part of WS Audiology, the brand prides itself on the pursuit of "natural sound". Its most recent platform, Allure, has the company claiming an evolution in its Widex Sound Philosophy and Precision Hearing Technology.

An Alluring line-up.
© WSA
The WSA brand Widex has had a fertile autumn, accelerating its Compass Cloud fitting platform with Sensogram to ensure fittings are tailored to user’s unique hearing profiles, and expanding the Allure platform with new form factors and accessories.
With the latest update, Compass Cloud now offers:
• Sensogram – a fitting tool designed to provide a more accurate, truly personalised fitting.
• Telecoil in RIC to enable seamless connection to hearing loop systems in theatres, meeting rooms and more.
• Binaural feedback calibration.
• Reset fine-tuning with a single click.
• Inherit fine-tuning to allow adjustments in Universal reducing the need to adjust programs individually.
• Ability to review and adjust sessions without needing to connect the hearing aids.
• Enhanced music streaming.
• A Compass Cloud Management system.
• Compatibility with both Microsoft Edge and Google Chrome.
How do Sensogram and Compass Cloud enhance fitting?
Widex Compass Cloud – Sensogram
© WSA
Sensogram is central to Widex’s fitting philosophy, and enables HCPs to measure hearing thresholds directly through the hearing aid.
As the world’s first cloud-based fitting software, Compass Cloud allows Widex to deliver updates at an accelerated pace. Their latest update introduces new data-driven tools, including Fitting Rationale 2.0 and Precision Fitting Tools, alongside strengthened privacy and security protocols.
“Because Widex Compass Cloud is built in the cloud, we can evolve it faster than ever. We’re committed to empowering professionals with tools that combine ease of use with advanced and up-to-date fitting precision – so they can deliver life-changing outcomes with confidence,” said Maarten Barmentlo, Chief Marketing Officer at WSA.
Hearing care professionals are invited to explore the new software experience and discover Widex Compass Cloud by requesting a demo.
What do the latest expansions of the Allure portfolio mean?

A new charger offering “up to a week” of power.
© WSA
There is a new BTE. Widex Allure BTE is for mild to profound hearing loss, and combines a slim design with powerful amplification, versatile fittings, and advanced Bluetooth connectivity.
New Widex Allure ITE offers a discreet, custom-fit solution with all-day comfort, delivering up to 23 hours of use, effortless charging, and seamless streaming.
And there is boost for independence from a new compact Allure RIC Portable Charger that the brand claims can provide up to a week of hearing without external power.
©WSA
Connectivity is a priority too. Allure offers direct streaming for iOS and Android, Bluetooth LE Audio, hands-free communication, and telecoil functionality.
For full info on Allure, click here.
Source: Widex