WS Audiology announces appointment of new COO, Karl Braitberg



© WS Audiology

WS Audiology, the Denmark- and Singapore-based producer of hearing aid brands Widex and Signia, has announced the appointment of Karl Braitberg as its new COO.

Braitberg, VP for Google in Global Capacity Delivery from 2018 to 2023, comes to WS directly from six months as an advisor at the global management consulting firm Bain and Company. He has also worked for over two years at Oracle as Senior Vice President of Worldwide Operations. His appointment was announced by WS on its Linkedin account.

WSA CEO Eric Bernard commented: "I am delighted to welcome Karl Braitberg to WSA as Chief Operating Officer and look forward to working closely with him. His deep experience and strong track record of leading operations, supply chain, and cloud services functions for high-profile technology companies will be a strong asset to our Company."

In early October, WSA appointed a new Chief Technology Officer, Joerg Brandscheid, who was due to join the group on November 1, 2023, upon completion of his responsibilities as CTO at Polestar, Sweden’s electric performance car brand.

© WS Audiology      WSA's new Chief Technology Officer, Joerg Brandscheid


Brandscheid has an extensive R&D background, having held senior R&D positions at General Motors, Continental and Hella, and most recently at Polestar. He succeeds Stefan Menzl, who after six successful years has decided to pursue opportunities outside WSA,"

Source: WS Audiology