TECH MUNCH 7: Unitron's Nicola McLaughlin : INTEGRATING SMARTPHONES AND APPS INTO HEARING SOLUTIONS. WHAT STEP CHANGE IS NEEDED TO MAKE THIS HAPPEN?
- Published on 07 August 2022
Who drives change in the hearing sphere? Here is a view from a Unitron expert, one of our collection of quotes from three years of Audio Infos' Technology Focus articles, authored by the British Irish Hearing Instrument Manufacturers Association (BIHIMA).
Nicola McLaughlin, Director of Product Management at Unitron:
“I think there are two drivers of change: Firstly, the consumer themselves - they are younger and more tech-savvy with different needs and expectations. As the people who start to need hearing instruments become those who have grown up with tech, they won’t just be open to this integration, they expect it.”
“And the other change needs to be with the hearing care professionals themselves. And we’ll need to move with this change, to add value and attract these new savvy customers.”
Source: Audio Infos UK