TECH MUNCH quotes on technology 3: Davina Omisore on the awakening and informed consumer base:



© kate_sept2004

Another factor currently influencing the hearing instrument industry and profession. Drawn from our collection of quotes from three years of Audio Infos' Technology Focus articles, authored by the British Irish Hearing Instrument Manufacturers Association (BIHIMA).

Davina Omisore, Manager Product Audiology, Phonak:

“Consumer behaviours have evolved from being mainly trusting of marketing claims and following the recommendations of medical professionals, to more questioning, independent, actively and proactively seeking and purchasing solutions and products that best suit them.”

Source: Audio Infos UK