Starkey opens its first Spanish office in Barcelona's emblematic Torre Glòries


Growth and Expansion

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The USA's biggest hearing aid manufacturer, Starkey, has opened its first office in Spain, taking space in Barcelona's architecturally imposing Torre Glòries.

According to Starkey's website, its new Spanish team is to be led by Jokin Garmendia. The new offices are on the 27th floor of this 38-storey iconic skyscraper, the gateway to the city's new technology district.

As General Manager of the team, Jokin Garmendia brings to the post more than ten years of experience in sales and marketing, and leading teams within the medical equipment industry. Luiz Sanz has also joined the team as Regional Business Development Director. Sanz has more than 20 years in the hearing health sector as well as other positions in wholesale and retail hearing health organisations, Starkey details. Salvador Conde will serve as sales representative, while Suyin Aranibar will manage the Starkey Spain office as a member of the Spain wholesale team handling admin, operation, and commercial support.


"We are excited to continue the expansion of Starkey’s global footprint with our newest facility in Spain,” said Brandon Sawalich, President and CEO of Starkey. “The new team brings a deep knowledge of the hearing healthcare industry, as well as expertise in customer service and operations, that will help drive shared success with our customers in the Spanish market for years to come," affirmed Sawalich.

"Starkey Spain continues to enthusiastically support our manufacturing, distribution, and clinical partners, while taking our operations to the next level,” said Thorsten Quaas, Vice President of European Sales at Starkey. “With our own facility in Barcelona, we not only offer the latest, most advanced hearing aids available to the Spanish market, but we also are able to ensure hearing healthcare professionals continue to play a key role in the patient’s hearing loss journey."

Starkey is a privately held, global hearing technology company headquartered in Eden Prairie, Minnesota. Owned by Bill Austin since 1967, Starkey is known for its innovative design, development and distribution of comprehensive digital hearing systems. Led today by President and CEO Brandon Sawalich, Starkey has more than 5,000 employees, operates 28 facilities and does business in more than 100 markets worldwide. Learn more at

Source: Starkey

J.L.F. translation: PW