- Published on 23 February 2021
Widex USA has announced the appointment of retail branding expert Kerrie Coughlin as its new Vice President of Marketing.
Coughlin will take over management of all brand and product marketing for the US market to ˝bolster the Widex brand to its core audiologist and consumer audiences while further driving the success of Widex hearing solutions in the US market˝, says the hearing device manufacturer.
Specifically, the new VP will handle execution of U.S. marketing-related programmes and campaigns; communications with trade and consumer media; and coordination of the rollout of a series of new Widex products scheduled to be released beginning in Q2 2021.
Prior to joining Widex, Coughlin most recently served as the Head of US Marketing for Pandora Jewelry, leading all advertising, sponsorships, promotions, and public relations for the brand. Previously, she was Director of Women’s Marketing for JCPenney where she oversaw the creation of the brand’s strategic vision and all product and consumer marketing activities, including oversight of Sephora Inside JCP. Coughlin has also held senior leadership positions at Neiman Marcus, Bergdorf Goodman, Calvin Klein and J. Crew.
"As a hearing technology pioneer, Widex has been changing the way the world experiences sound for over 60 years,” Coughlin said. “The company’s hearing aids – most recently WIDEX MOMENT – have established new standards in natural sound and speech intelligibility to enable more people to live richer, healthier, and more connected lives. I look forward to working with an already great Widex team and its partner community to introduce more people across the country to Widex’s pure, natural sound.”
Source: Widex/WS Audiology