Phonak wins three Red Dot product design awards


Phonak Red Dot

Phonak has been honored with three international Red Dot Awards for excellence in product design. The product award winners include: Virto B-Titanium, the world’s first mainstream titanium custom hearing aid; Audéo B-Direct, a revolutionary Bluetooth®* hearing aid that directly connects to any cell phone** and TV; and EasyView Otoblock, an innovative product for hearing care professionals that allows for deeper ear impressions. The winners were celebrated in July at the Red Dot Gala in Essen, Germany.

“Three Red Dot Award winners in one year is proof of what happens when you combine Phonak’s dedication to superior product design with a never-ending quest to push the limits of innovation,” said Thomas Lang, Senior Vice President at Phonak. “Receiving honors for the Virto B-Titanium and EasyView Otoblock are a tribute to the amount of research and development Phonak devotes to producing the most cosmetically-appealing and highest-quality custom products on the market. Meanwhile the awards for the revolutionary Audéo B-Direct keep on adding up!”

“I want to congratulate the award winners sincerely on their wonderful success in the Red Dot Award: Product Design 2018. Success in the competition is proof of the good design quality of the products and once again shows that companies are on the right path. When I speak about good design, I am referring to more than just an attractive product. All of the products are characterized by outstanding functionality. This demonstrates that the designers have understood their clients and their needs,” said Professor Dr. Peter Zec, founder and CEO of the Red Dot Award.

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