Signia teams up with world's most valuable sports club - Dallas Cowboys - to boost hearing health awareness



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Hearing device brand Signia has a new play for the awareness field; a sports connection with the biggest sports club on the planet.

The Dallas Cowboys US football outfit not only has the biggest fanbase across all US gridiron clubs; it is also the no. 1 sports club in the global list of valuations published by Forbes.

And Signia, owned by Denmark-based WS Audiology, is hoping for plenty of touchdowns in showing millions of NFL fans how its hearing aid solutions can help them with their hearing health.

“Partnering with like-minded organisations like the Dallas Cowboys that embrace hearing health as a vital component to enhancing personal well-being and physical ability is essential to our corporate philosophy,” said Mike O’Neil, President of Signia U.S. “We’re thrilled to establish such a valuable relationship with the Dallas Cowboys to create a broader vision of health and wellness that includes hearing care, all while breaking down the stigma associated with hearing loss.”

Playing out of AT&T Stadium in Arlington, Texas, the Dallas Cowboys have the largest fan base out of all American football teams, represented by its national record of consecutive season sell-outs.

Follow and win prizes

As part of the partnership to build hearing health awareness, consumers will have the chance to win prizes such as club seat tickets to see the Dallas Cowboys in action at their home stadium. Through a fun and interactive hearing health game, consumers can learn more about hearing, the risks of leaving it untreated and how Signia technology can help them optimise their hearing and overall health. The game also connects individuals with a local hearing care professional to provide a demo of Signia hearing aids, enabling them to hear the Signia advantage directly. To play, visit here.


Source: Signia