Audiologist of the Year celebrates 10 years with new look and new sponsor

To mark the occasion and kick off the 10th year in style, the competition has been given a brand overhaul, creating a new modern look and feel as well as introducing a new digital footprint to increase accessibility for patients nominating their hearing care professional.

The hearing aid battery manufacturer Rayovac, Audio Infos, leading international hearing publication for the audiology industry, the European Hearing Instrument Manufacturers Association (EHIMA) and new sponsor for 2017, the European Federation of Hard of Hearing People (EFHOH) will come together for the competition to relaunch on the 23rd January 2017.

New look

This year the competition has undergone a brand transformation. The colour scheme has adopted a prestigious black and gold theme across all marketing materials and evolved the existing ear shaped logo by restyling and repositioning to create a superior identity.

Paula Brinson Pyke, Director of Marketing at Rayovac, a division of Spectrum Brands (UK) Ltd said: “The competition has grown considerably over the last nine years and it was important to continue building the momentum by investing in a desirable and prestigious new look, that engages with the hard of hearing and has new features that mean the site is easier to navigate and use”.

To coincide with the new website, the competition now has its own social media platforms on both Facebook and Twitter. Both hearing care professionals and patients will be able to receive updates on the competition milestones including judging and winner announcements as well as shared inspirational stories from over the past nine years.

Lidia Best, Vice President of EFHOH, commented: ‘We are thrilled to be joining the competition as a sponsor for the tenth year. The hearing healthcare profession contains some truly outstanding, dedicated professionals and Audiologist of the Year is the perfect opportunity to celebrate this life-changing work and exemplary patient care.”

For further information about the competition and to sign up to our newsletter, please visit www.audiogistoftheyear.eu or follow the competition on the Facebook @AudiologistoftheYear or Twitter @AOTY_EU.