WHY IS DENMARK WHERE IT’S AT IN HEARING?

The 2024 International EUHA Congress, to be held in Hanover this October, will fete its latest international partner, Denmark. We asked the big Danish players for their understanding of their country's prominence in audiology.

Peter WIX, Published on 17 July 2024

WHY IS DENMARK WHERE IT’S AT IN HEARING?
Three of the big five hearing aid manufacturers have emerged from the same Scandinavian fountainhead: Denmark is the birthplace of Demant, GN, and WS Audiology. We asked all three to tell their stories and to try to explain why this Nordic former superpower developed such prominence in the worldwide hearing industry. Look at a list of countries by electronics exports (International Trade Centre) and you don’t see Denmark in the top 30 (which even includes Romania, Hungary, and Indonesia). When it comes to electric generating sets and rotary converters, however, Denmark is placed fourth, behind China, Germany, and the United States. But such statistics can be highly deceptive. In the details, there is a story. Observatory of Economic Complexity (OEC) figures (2022) for hearing aid exports show that out of a total of US$6.45bn in exports, Denmark sits on 7.95%, well behind Poland’s 21.6%. The US is on 8.44%, Singapore 8.27%, and...

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