New Year’s resolutions for you and your business

Have you made some New Year’s resolutions for yourself? Have you set some for your business? Mike Yates, coach who regularly contributes to Audio Infos United Kingdom, poses some questions to help you change the way you do business to ultimately increase sales and increase profit.

As we start afresh in a New Year many business owners will be wondering just what the year will hold for them in terms of sales and bottom line profits. Strangely enough a couple of months into a year and most have not decided on a concrete plan to do anything different or their original thoughts of a plan have fallen by the wayside as they end up doing the general routine ‘stuff’ to keep their business going (i.e. working ‘in’ their business). I say ‘most’ as there are a small number of business owners – generally serial entrepreneurs - who always start planning their year ahead at least a month in advance. They set out very specific ideas and goals on what they’d like to achieve. All successful entrepreneurs I have ever met always do this – without fail. This then brings to mind the well-used quote from Albert Einstein: “Definition of insanity: doing the same thing over and over again and expecting different results.” I say well-used as many business owners are aware of it, however, most never actually apply that knowledge. They don’t apply it even though we absolutely know that planning and writing down your specific goals – plus holding yourself accountable – massively increases your chances of increased business success.

Here are a number of things for you to consider for your business for the year ahead:

  • What will be different in your business at the end of 2014 from where you are now?
  • What will help get you to where you want to be?
  • What are your business resolutions?
  • Will you and your team prospect for more business?
  • How effective was your marketing over the last 12 months?
  • What will you do to increase that effectiveness?
  • How effective was your sales conversion in the last 12 months?
  • What will you do to increase that effectiveness?
  • Will you commit to a solid sales, service and delivery processes and follow through?
  • Will you be more attentive, invested and involved in the efforts of your sales team and your current customers?
  • Will you complain less?
  • Will you commit to perpetual optimism?
  • What do you need to do in terms of behaviour to achieve that?
  • How will you increase the effectiveness of your team?
  • What do you need to learn to manage your team more effectively?
  • Will you be more approachable to your customers?
  • Will you ask for referrals more consistently?

What will be different?

Your professional life is half of who you are – half of the value you create. Over the final days of the year and the beginning of the next, invest the time in firmly establishing your foundation of priorities for 2014. More importantly why do you want to improve results for next year?

Write three statements (or less) of professional focus that will help you and your business at the end of 2014 to dramatically improve. Complete them in writing. Absorb them with commitment. Move forward.

And in your personal life?

What are the top three things you are going to commit to - both in the personal and professional spheres -, to start moving towards these goals? If you keep doing what you’ve always done, you will keep getting what you always got. So, what do you need to do now to put the wheels in motion for the year ahead?

What obstacles will get in your way of achieving your goals? Expertise, skills, practise, connections, people, time? Now that you know the obstacles what are the solutions to those obstacles?

What rewards will you give yourself when you have achieved the goal and/or part way towards achieving the goal? I reward myself when I’m half-way there to maintain my focus and motivation.

What actions do you need to take? What records will you keep to let you know that you are: 1. On track 2. Have achieved the goal

Write a statement affirming that you will take the necessary actions to achieve this goal. Personally sign it. Date it.

Happy New Year!

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Mike Yates, Business Growth Specialist, Coach, Speaker and Author.

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