Rayovac introduces new PRO LINE® Advanced

“Our goal with PRO LINE® Advanced is to answer the unmet needs of hearing aid wearers. To do this we gathered input from daily users and hearing health professionals in developing our new technology and packaging,” said Ann Rule, Senior Director of Marketing at Spectrum Brands’ Rayovac Division. “The innovations make the batteries last longer than our previous formulation** and easier to store, handle and use.”

Battery life is ranked as one of the most important factors when patients choose hearing aid batteries, which is why Rayovac developed its new Active Core Technology. The technology delivers up to two more days of battery life than Rayovac’s previous formulation** and powers Rayovac’s longest-lasting hearing aid battery. [1]

To achieve this latest performance enhancement, the company has made multiple changes to the cell design, including: upgraded cathode for improved performance and consistency in all sound situations. The improved formulation with Advanced Anode also provides rapid response to ensure quality performance throughout the life of the battery.

To achieve high quality performance Active Core Technology incorporates:

• An Optimised Form to provide more critical ingredients and deliver more capacity than Rayovac’s previous design.

• An Advanced Anode ensures quality performance through the life of the battery.[2]

• Secure Seal to provide cell stability in extreme conditions

In addition to improving the technology, Rayovac re-invented the traditional dial-package. Rayovac research revealed patients were frustrated with their hearing aid battery packaging. To address this issue, Rayovac has made the package easier to handle and added several new features designed to keep the batteries clean, more secure and protected than the previous Rayovac packaging.

Innovative features include:

• A new lock dial system, which prevents the package from spinning freely, giving the user more control.

• A prominent forward-facing front door allows the user to see and lift each individual battery out of the package without having to flip the package over.

• Longer and wider tabs make it easier to see, remove and handle batteries.

• User-friendly package size and shape is designed to fit easily in an open hand and has a perforated rounded edge, making the dial removable for convenient transport or storage.

Rayovac’s most advanced hearing aid battery delivery system will be available on its PRO LINE® Advanced line through hearing health professionals on January 3, 2018.

“Consumers and hearing health professionals expect great products from Rayovac, and our PRO LINE® Advanced hearing aid batteries deliver,” said Kevin Kouba, Division Vice President at Spectrum Brands’ Rayovac Division. “Active Core Technology and the new, easy-to-use packaging are just the very latest in a long string of innovations. We look forward to continuing to help advance hearing care in the future.”

For more information about Rayovac, visit www.rayovac.eu, like Rayovac on Facebook at www.facebook.com/HearingwithRayovac or follow us on Twitter at www.twitter.com/HearwithRayovac.

* Excludes size 675

** Reported by size 312 users in 2017 field study (results varied by use and device, excludes size 675).

[1] Based on ANSI/IEC performance tests for sizes 312, 13 and 10, (excludes size 675):

[2] vs. Rayovac’s previous formulation (excludes size 675).