Market
Boots Hearingcare brings Sonova's walk-in World of Hearing concept to the UK
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- Published on 08 July 2021
stores

Boots Hearingcare, the UK’s foremost private hearingcare provider, opened its new flagship World of Hearing store on June 30, importing a concept developed across Europe by Sonova.
Philips is monitoring a hearing aid leasing initiative it has launched in Spain, a pay-monthly scheme offering users a new device every three years
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- Published on 24 June 2021
financing

Philips is using the Spanish market to try out a hearing aid leasing scheme for its Hear Link devices. If succesful, the local initiative could be extended to other territories. Users pay a feed for 36 months, after which they either pay off the device to own it, or renew the device and the deal.
Hearing aid producers keep positive as final 2020 European sales figures confirm violent pandemic impact
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- Published on 08 June 2021
hearing aid sales

After years of steady growth in hearing aid sales, the negative pandemic impact of 2020 has been put into figures by the European Hearing Instrument Manufacturers Association (EHIMA). The total of 14.12m units sold is bad news, but the figure is only slightly below 2016 sales.
WORLD WITHOUT STIGMA - Addressing the long-held stigmas associated with hearing instruments
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- Published on 04 June 2021
stigma

The British Irish Hearing Instrument Manufacturers Association (BIHIMA) interviewed one of its members, Maarten Barmentlo, Chief Marketing Officer at WS Audiology, on how the company’s Signia brand is tackling the issue of stigma in our industry.
UK hearing device sales start 2021 with pandemic-attributed dip, but recovery “going strong” says industry
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- Published on 26 May 2021
sales

Hearing instrument sales in the UK started this year with a gloomy first-quarter dip against the 2020 Q4 revival, an “unsurprising” event against a backdrop of increased Covid-19 cases and spring lockdown restrictions, say manufacturers. A total of 326k were sold Q1; in Q4, 2020, 451k.
Bose claims “audiologist quality” for its self-fitting app as the corporation officially becomes a hearing aid manufacturer
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- Published on 18 May 2021
direct-to-consumer

May in Massachusetts, spring in South Carolina. Add Texas, Montana, and North Carolina and you have the first five US states where audio equipment firm Bose will sell its $849.95 direct-to-consumer hearing aid for adults with perceived mild to moderate loss.
Return to growth in 2020/21 financial year fuels good outlook from Sonova and reflects resurging hearing market
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- Published on 18 May 2021
financials

Switzerland-based hearing health giant, Sonova, has released generally sunny annual results for the 2020/21 financial year, with a forecast undampened by the early pandemic-related sales dip.
Covid, cybercrime, Brexit, and More – Demant supremo Søren Nielsen interviewed
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- Published on 12 May 2021
industry

This May’s Demant forecast of 24 to 28% revenue growth in 2021 reflects a healthy hearing industry, a glad tiding underlined in this AWN interview with the group’s CEO and President Søren Nielsen.
L.A. start-up AudioCardio recognised for its neuroplasticity therapy phone app
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- Published on 07 May 2021
apps

A start-up mobile app—AudioCardio—designed to boost neuroplasticity and help sufferers of both hearing loss and tinnitus has caught the prize-picking eyes of the US business magazine, Fast Company.
Hearing aid giant Sonova buys headphone firm Sennheiser’s consumer division for €200m
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- Published on 07 May 2021
financial

In a move to boost earnings and expand in the wireless headphones segment, the Swiss hearing device group Sonova, parent of Phonak, is buying the consumer wing of the German headphone and hi-fidelity company, Sennheiser.