Market
Some elephants never leave the room...But what of Brexit?
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- Published on 25 October 2022
business
As on the day after the 2016 Brexit referendum, it is still difficult to get people to voice their opinions on this legal, business, and cultural earthquake. While it is possible that the tight-lipped might really have more to say than those who speak up, AWN's canvassing of thoughts yielded a smattering of interesting observations.
Has Lucid's price-tiered arrival on the OTC hearing aid market opened up the price war front?
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- Published on 19 October 2022
OTC
First shots in an OTC price war? It is the first week of over-the-counter hearing sales, and Lucid Hearing has launched seven hearing aids at prices ranging from $199 to $799, all available online.
WS Audiology sells its UK Bloom assets to the growing Outside Clinic project
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- Published on 18 October 2022
retail
October 18, 2022. WS Audiology UK (WSA) and Outside Clinic (OC) today announced a deal by which the latter group - to this point a provider eye and hearing care tests in the home for both NHS and private patients - will acquire the UK assets of WSA's worldwide Bloom Hearing Specialists network.
Starkey to launch an OTC hearing aid...reluctantly, and without conviction
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- Published on 11 October 2022
OTC
Starkey supremo, Brandon Sawalich, has revealed that the US hearing aid manufacturer is developing an over-the-counter (OTC) device that will be released under a different brand name: Start Hearing One.
Is well-being the perfect narrative?
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- Published on 04 October 2022
hearing aid marketing
Phonak talks the science involved in persuading people to buy product on the basis of improving not just hearing health, but general well-being. The Swiss manufacturer proposes a broader health model for easy use in clinical audiology practice.
WSA smartens and unifies its US retail business to provide a "same-day" hearing aid service
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- Published on 03 October 2022
retail
1,000 team members, 360 hearing centers, 28 existing brands - this is the scope of the bold new WS Audiology rebranding, launched today with a flourish and aiming to steamroll the retail market.
MIMI - A SOUND ENHANCEMENT ROUTE TO HEARING BETTER
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- Published on 26 September 2022
innovation
With an approach to sound and hearing that comes out of the box - in many teasing senses - Berlin-based Mimi has grown from a start-up to a growing concern with a persuasive argument.
Sony and WS Audiology team up as the OTC era fires into life
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- Published on 14 September 2022
partnerships
Sony Corporation and WS Audiology have announced a joint project to launch products into the over-the-counter (OTC) self-fitting hearing aid market, with the US market as its testing ground.
Effects involving hearing implants among reasons why Philips is recalling 17m sleep apnea masks
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- Published on 09 September 2022
health scares
Philips is recalling 17 million masks used in sleep apnea machines because of a serious health safety concern that magnetic headgear clips or straps on the masks can interfere with implanted devices. The company has reported injuries.
Ron Buck, President and Founder of MedRx retires
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- Published on 07 September 2022
companies
Ron Buck, President and Founder of MedRx has announced his retirement after 38 years in hearing healthcare, 28 of them in the audiometric diagnostic equipment space at MedRx, the company Buck founded in 1994 to provide the market with an affordable video otoscope.
