Market

WS Audiology sells its UK Bloom assets to the growing Outside Clinic project

 

retail

Bloom

October 18, 2022. WS Audiology UK (WSA) and Outside Clinic (OC) today announced a deal by which the latter group - to this point a provider eye and hearing care tests in the home for both NHS and private patients - will acquire the UK assets of WSA's worldwide Bloom Hearing Specialists network.

Read more...

Starkey to launch an OTC hearing aid...reluctantly, and without conviction

 
 

OTC

© Photo: © EDP Audio     Starkey President and CEO Brandon Sawalich (right) interviewed alongside Starkey France Directeur Général Fabrice Vigneron. 

Starkey supremo, Brandon Sawalich, has revealed that the US hearing aid manufacturer is developing an over-the-counter (OTC) device that will be released under a different brand name: Start Hearing One.

Read more...

Is well-being the perfect narrative?

 
 

hearing aid marketing

© Shutterstock - © 2022 Sonova AG

Phonak talks the science involved in persuading people to buy product on the basis of improving not just hearing health, but general well-being. The Swiss manufacturer proposes a broader health model for easy use in clinical audiology practice.

Read more...

WSA smartens and unifies its US retail business to provide a "same-day" hearing aid service

 

retail

© WS Audiology

1,000 team members, 360 hearing centers, 28 existing brands - this is the scope of the bold new WS Audiology rebranding, launched today with a flourish and aiming to steamroll the retail market.

Read more...

MIMI - A SOUND ENHANCEMENT ROUTE TO HEARING BETTER

 

innovation

© TP Vision       Mimi personalisation can optimise listening for groups, based on individual hearing profiles.

With an approach to sound and hearing that comes out of the box - in many teasing senses - Berlin-based Mimi has grown from a start-up to a growing concern with a persuasive argument.

Read more...

Sony and WS Audiology team up as the OTC era fires into life

 
 
 

partnerships

© Sony/WSA WS Audiology's Maarten Barmentlo and Sony's Osamu Hajimoto shake on a partnership deal

Sony Corporation and WS Audiology have announced a joint project to launch products into the over-the-counter (OTC) self-fitting hearing aid market, with the US market as its testing ground.

Read more...

Effects involving hearing implants among reasons why Philips is recalling 17m sleep apnea masks

 
 
 

health scares

© Philips

Philips is recalling 17 million masks used in sleep apnea machines because of a serious health safety concern that magnetic headgear clips or straps on the masks can interfere with implanted devices. The company has reported injuries.

Read more...

Ron Buck, President and Founder of MedRx retires

 

companies

© MedRx

Ron Buck, President and Founder of MedRx has announced his retirement after 38 years in hearing healthcare, 28 of them in the audiometric diagnostic equipment space at MedRx, the company Buck founded in 1994 to provide the market with an affordable video otoscope.

Read more...

TECH MUNCH 9: STARKEY'S DAVE FABRY : Fashion is a factor.

 
 

Technology

© Starkey

The look of a hearing aid is a key factor in making devices acceptable, Starkey's Dave Fabry told us in a November 2020 BIHIMA interview, from which we draw in this series of quotes on technology. All emerged from Audio Infos' Technology Focus articles, authored by the British Irish Hearing Instrument Manufacturers Association (BIHIMA).

Read more...

GN Hearing straight out of the blocks with an OTC category product

 
 

OTC

© GN Hearing As the door opens for the OTC category, GN hopes to sell Jabra Enhance Plus in far more centres than on its current map

With the ink drying on the US Food and Drug Administration's rule on over-the-counter hearing aid sales, Danish giant GN Hearing has registered its Jabra Enhance Plus technology in line with OTC guidance, moving immediately into the space previously regarded by some as a threat to the audiology profession.

Read more...