Market

WORLD WITHOUT STIGMA - Addressing the long-held stigmas associated with hearing instruments

 
 
 

stigma

© WS Audiology

The British Irish Hearing Instrument Manufacturers Association (BIHIMA) interviewed one of its members, Maarten Barmentlo, Chief Marketing Officer at WS Audiology, on how the company’s Signia brand is tackling the issue of stigma in our industry.

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UK hearing device sales start 2021 with pandemic-attributed dip, but recovery “going strong” says industry

 
 

sales

© BIHIMA

Hearing instrument sales in the UK started this year with a gloomy first-quarter dip against the 2020 Q4 revival, an “unsurprising” event against a backdrop of increased Covid-19 cases and spring lockdown restrictions, say manufacturers. A total of 326k were sold Q1; in Q4, 2020, 451k.

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Bose claims “audiologist quality” for its self-fitting app as the corporation officially becomes a hearing aid manufacturer

 

direct-to-consumer

© Bose

May in Massachusetts, spring in South Carolina. Add Texas, Montana, and North Carolina and you have the first five US states where audio equipment firm Bose will sell its $849.95 direct-to-consumer hearing aid for adults with perceived mild to moderate loss.

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Return to growth in 2020/21 financial year fuels good outlook from Sonova and reflects resurging hearing market

 

financials

© Sonova

Switzerland-based hearing health giant, Sonova, has released generally sunny annual results for the 2020/21 financial year, with a forecast undampened by the early pandemic-related sales dip.

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Covid, cybercrime, Brexit, and More – Demant supremo Søren Nielsen interviewed

 

industry

© Demant

This May’s Demant forecast of 24 to 28% revenue growth in 2021 reflects a healthy hearing industry, a glad tiding underlined in this AWN interview with the group’s CEO and President Søren Nielsen.

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L.A. start-up AudioCardio recognised for its neuroplasticity therapy phone app

 

apps

© AudioCardio

A start-up mobile app—AudioCardio—designed to boost neuroplasticity and help sufferers of both hearing loss and tinnitus has caught the prize-picking eyes of the US business magazine, Fast Company.

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Hearing aid giant Sonova buys headphone firm Sennheiser’s consumer division for €200m

 
 

financial

© Sonova

In a move to boost earnings and expand in the wireless headphones segment, the Swiss hearing device group Sonova, parent of Phonak, is buying the consumer wing of the German headphone and hi-fidelity company, Sennheiser.

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Robust health of hearing care market underlined by Demant supremo

 
 

market

© Demant

Accompanying a better-than-expected 2021 revenue forecast by hearing giant Demant, the group’s CEO and President Søren Nielsen has underlined the strength of the hearing health market as it recovers well from the pandemic impact.

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Major iF design award for Signia’s Active Pro hearing aid, for not making people feel old

 

awards

© Signia

The WS Audiology brand, Signia, is celebrating the announcement of an iF Design award for its Signia Active Pro hearing aids.

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Top Red Dot design awards for stellar Phonak and Oticon products

 
 

design

© Red Dot Awards

The 2021 Red Dot Awards list for best design includes two big hearing device producers, the Switzerland-based Phonak brand picking up a Best of the Best accolade for its earbud-resembling in-the-ear (ITE) aid, Virto Marvel Black.

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