UK hearing aid sales: a good start to 2014


The British Hearing Aid Manufacturers Association (BHAMA) sales data for the first three months of 2014 show good growth over 2013. The total market, from January to March 2014, increased by 7.8% compared to 2013, with 352,554 units shipped during the three months. This is the fourth year in succession that the UK market shows a substantial increase in the first quarter. The UK market is different from many markets, with the majority of hearing instruments fitted free at point of service by the National Health Service. Audiology departments in the UK purchased 292,837 hearing aids during January, February and March, an increase of 7.6% on the previous year. The overwhelming majority of these products are behind-the-ear (BTE) instruments.

In the private sector 59,717 hearing instruments were sold during the same period, which represents a 8.9% increase. BTEs are the biggest seller in the private sector - taking 58% market share. Of the 34,915 BTEs sold to private hearing aid dispensers, 30,959 were RIC products. RIC sales increased by 24% from Q1 2013 and now account for 52% of all products purchased privately. 24,792 In-the-ear (ITE) products were bought by the private sector; showing a very small increase of 0.1%!

Figures are compiled by the British Hearing Aid Manufacturers Association.