Market
Can the audiology business future be predicted from market survey data?
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- Published on 13 January 2020
surveys
Market surveys such as EuroTrak and the long-running MarkeTrak offer up plenty of data, but does it really provide any clues to the future of the audiology business? Raúl García-Medina, new VP of the British Society of Hearing Aid Audiologists (BSHAA), says the data is invaluable but prediction calls for all the tools of the digital revolution.
Will the hearable shape of Phonak's Virto Black bust the great hearing aid stigma into dust?
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- Published on 10 January 2020
launch
The stigma of being seen to wear a hearing aid has been a brick wall for producers and has persisted through generations of hypoacusis sufferers unhappy about visibly earworn apparatus and their accessories. But the smart money must now be on this wall disappearing without so much as a puff of smoke.
Europe's hearing device manufacturers welcome Amplifon into the fold
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- Published on 29 November 2019
trade bodies
The Italy-based hearing care retail company, Amplifon, has joined Europe's major manufacturing association, EHIMA.
Brexit stockpiling powering roller-coaster UK hearing market
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- Published on 26 November 2019
sales
Stockpiling because of Brexit insecurity is behind Q3 unit sales for hearing aids in the UK repeating this year's Q1 pattern, a 12.9% rise on 2018, according to data from the British and Irish Hearing Instrument Manufacturers Association (BIHMI).
Fast gene test to save hearing in babies gets marketability green light
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- Published on 19 November 2019
diagnostics
CE marking has been announced for a half-hour infant hearing loss test to screen babies for the gene mutation that brings lifelong deafness when these susceptible patients are given certain antibiotics.
Anticipated November call on FDA rules for OTC hearing aids delayed till 2020?
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- Published on 13 November 2019
OTC
US Food and Drug Administration regulations on over-the-counter (OTC) hearing aids were expected to be announced this November. Scratch that, if strong rumours of a delay in issuing these key rules until the first quarter of 2020 hold up.
Watch our EUHA Nuremberg 2019 round-up video!
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- Published on 24 October 2019
congress
Busy, vibrant, and a success as a trade show and congress for updating, the 64th Annual International EUHA Congress and Exhibition ran from October 16 to 18 in Nuremberg. Read on to access our video summary.
64th EUHA opens with 8000+ visitors
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- Published on 16 October 2019
congress
Germany. October 16. The 64th International Congress of Hearing Aid Acousticians - EUHA - has opened its doors to more than 8,000 visitors at the Nuremberg at the Nuremberg Convention Centre (NCC Ost).
NHS or private hearing aids? Smouldering debate reignited by Guardian article
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- Published on 12 October 2019
media
The UK daily newspaper The Guardian says it has intervened to obtain a refund for the dissatisfied buyer of a digital hearing aid, highlighting the episode in an article that fires up the eternal private vs state-supplied hearing aid contest.
Sonova's film storytelling scoops another Cannes award
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- Published on 27 September 2019
marketing
As a marketing strategy, making films about talented people overcoming hearing loss to excel in their fields has won Sonova a hatful of awards already; a silver at the prestigious Corporate Media & TV Awards in Cannes is its latest success.
