Study: Youngsters and the world of sound


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"Youngsters and the world of sound" is a study carried out jointly by the French market research specialists Ipsos and the French Week of Sound association, the results of which were presented at the end of October.

This Ipsos study focused on three different population groups: children from 0 to 6-years-old (through questions put to their parents), children from 7 to 12-years-old, and adolescents from 13 to 19.

In consequence, two-thirds of children in the 7 to 12 age group, and 58% of those between 13 and 19 have already experienced hearing problems due to exposure to a loud sound or noise. Faced by such a situation, 23% of the 7 to 12-year-olds and 43% of the adolescents chose to do nothing.

Almost one out of every 10 children between 0 and 2-years-old sleep wearing headphones or earphones

Part of the study concerned listening with headphones. Youngsters from 13 to 19 say they listen to music using headphones or earphones for an average of two hours a day. The children surveyed are taking up this practice too: 16% of 0 to 6-year-olds use headphones, and 8% earphones, for a daily listening average of 31 minutes. More disturbing are the findings among 0 to 2-year-olds, with the study showing that one in ten falls asleep while wearing headphones or earphones. Meanwhile, one third of the parents of children from 0 to 6-years of age do not check that the loudness limiter is activated on the headphones or earphones their children use.

Find here a brief on the Ipsos France study (slide-show in French).