Rebrand for GN Group: GN Hearing and GN Audio introduced
- Details
- Published on 30 May 2016
Manufacturers

With immediate effect GN has changed its legal company names in order to ‘support a renewed brand platform’. GN ReSound A/S has changed to GN Hearing A/S. Its flagship brand remains as ReSound and it will continue operating other specialty brands such as Beltone, Interton and Otometrics under the GN Hearing umbrella. The headset business, GN Netcom, has also changed name to GN Audio and will exclusively run under the Jabra brand.
The press release, issued on Friday 27th May states, “The combination of cutting-edge Jabra headsets and medical industry-leading ReSound smart hearing aid technology makes the GN Group unique in the industry.” The release continues, “We believe people will use ear-worn technology ever more to increase productivity and improve health and well-being. Intelligent audio solutions based on medical and sound expertise, in combination with always-on access to the internet and information, present a sweet spot for GN’s unique innovative expertise and market access across medical, professional and consumer target groups.
“Today, GN is the only company that can transform deep insight from both the hearing aid and the headset customers into world-leading expertise in the human auditory system, sound processing and wireless technologies. This enables the GN Group’s scientists to develop truly intelligent audio solutions that do much more than amplify speech and sound."
By making these changes GN say they are preparing for the future of intelligent audio solutions and hearables as they look to combine their expertise in the two fields. The press release gives a hint of what is to come as GN Group’s scientists are already working on developing “Truly intelligent audio solutions that do much more than amplify speech and sound. Comprehensive solutions that today and in the future will support the user in an array of innovative ways.”
A new corporate homepage ― GN.com― has been launched to offer a first taste of the new brand platform, which will be implemented globally throughout the remainder of 2016. The group’s subsidiaries outside of Denmark will change names during 2017 and GN Store Nord will continue to be the name of the parent company, listed on Denmark's main index.

covid
The joint Covid-19 guidance for UK Audiology and Otology professionals has been revised to take into account the changing situation in the pandemic, and the planned January 15 update has now been released.

sport
As deaf sport faces the challenge of Covid restrictions, athletes in many disciplines are hoping to get back on track in 2021. The summer Deaflympics will go ahead as planned in Brazil, from December 5 to 21, say the event’s determined organisers.

covid
Reports from different world locations suggest that the need for treatment and solutions for auditory loss is becoming more evident now that hearing-challenged persons are wearing face coverings to protect against infection.

manufacturers
Members of the European Hearing Instrument Manufacturers Association (EHIMA) have unanimously voted to be led by new President, Eric Bernard, for the two-year period 2021 to 2022.

data
Wednesday, March 3, 2021 brings another annual World Hearing Day, but this year’s event may boast more substance through the launch of a project to create global hearing databases.

appointments
Signia US has appointed Mike O’Neil as its new president, with complete responsibility for the brand’s management and development. He will work under the recently appointed US president for WS Audiology, Daniel Liberman,

manufacturers
Hearing giant Starkey was fast off the blocks to stage live events remotely in 2020, and its UK community will benefit from an early online two-day #GainTheEdge show this January 14 and 15.
Company Directory
New products

hearing aids
Philips HearLink hearing aids—made by audiology tech giant Demant and sold through the trusted Philips name and channels—are now enhanced by AI capabilities that increase clarity of speech and conversations.
[ ... ]
hearing aids
November 30 saw the launch of a brand new hearing aid platform by the Danish manufacturer from the Demant group, Oticon: More is its name.
[ ... ]
vision
The healthable scope of Starkey's Livio Edge AI hearing aids has been grown to break new ground in assistive technology solutions through a sensory synergy with the award-winning OrCam MyEye device, which provides visually impaired people with hands-free, audio-communicated access to visual information.
[ ... ]