Market

Manufacturer survey returns picture of UK in denial, embarrassment, and ignorance over hearing loss

 

surveys

© jgroup - iStock

One third of 2,000 Brits who participated in a new survey by Oticon admitted to knowing someone who is in denial of their hearing loss.

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Biden's corporate scrutiny order prods dormant decision on over-the-counter hearing aids

 

OTC UPDATE

© x-reflexnaja - iStock

US President Joe Biden signed an executive order this July on anticompetitive issues across a range of industries that include hearing. Will his specific call on over-the-counter (OTC) hearing aids finally see sales ringing up?

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Get in the mood for EUHA's return to physical...visually

 
 

events

© EUHA

A video promoting the 65th International EUHA Congress and Exhibition has been released on YouTube by the organisers of the event, which will take place from September 15 to 17.

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Australian acquisition accelerates Amplifon's eastern ambitions

 
 
 

retail

© Amplifon

Amplifon has announced an agreement to acquire the high-growth Australian hearing care retailer, Bay Audio, which runs a network of over 100 points of sale in high-traffic premiere shopping malls.

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EUHA President Beate Gromke talks about September's 65th International Congress of Hearing Aid Acousticians, and the much anticipated return to face-to-face events.

 
 

EUHA Congress

© EUHA

In any normal year, the EUHA congress would aspire to host close to 9,000 visitors. In 2021, its organisers have responded to calls to return from a digital to an in-person event. In this AWN exclusive interview, EUHA President Beate Gromke explains how expectations are being managed ahead of the September 15-17 event.

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Boots Hearingcare brings Sonova's walk-in World of Hearing concept to the UK

 
 

stores

© Boots Hearingcare

Boots Hearingcare, the UK’s foremost private hearingcare provider, opened its new flagship World of Hearing store on June 30, importing a concept developed across Europe by Sonova.

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Philips is monitoring a hearing aid leasing initiative it has launched in Spain, a pay-monthly scheme offering users a new device every three years

 
 
 

financing

© Philips

Philips is using the Spanish market to try out a hearing aid leasing scheme for its Hear Link devices. If succesful, the local initiative could be extended to other territories. Users pay a feed for 36 months, after which they either pay off the device to own it, or renew the device and the deal.

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Hearing aid producers keep positive as final 2020 European sales figures confirm violent pandemic impact

 

hearing aid sales

© EHIMA

After years of steady growth in hearing aid sales, the negative pandemic impact of 2020 has been put into figures by the European Hearing Instrument Manufacturers Association (EHIMA). The total of 14.12m units sold is bad news, but the figure is only slightly below 2016 sales.

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WORLD WITHOUT STIGMA - Addressing the long-held stigmas associated with hearing instruments

 
 
 

stigma

© WS Audiology

The British Irish Hearing Instrument Manufacturers Association (BIHIMA) interviewed one of its members, Maarten Barmentlo, Chief Marketing Officer at WS Audiology, on how the company’s Signia brand is tackling the issue of stigma in our industry.

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UK hearing device sales start 2021 with pandemic-attributed dip, but recovery “going strong” says industry

 
 

sales

© BIHIMA

Hearing instrument sales in the UK started this year with a gloomy first-quarter dip against the 2020 Q4 revival, an “unsurprising” event against a backdrop of increased Covid-19 cases and spring lockdown restrictions, say manufacturers. A total of 326k were sold Q1; in Q4, 2020, 451k.

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