Market
Sonova's film storytelling scoops another Cannes award
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- Published on 27 September 2019
marketing
As a marketing strategy, making films about talented people overcoming hearing loss to excel in their fields has won Sonova a hatful of awards already; a silver at the prestigious Corporate Media & TV Awards in Cannes is its latest success.
Deals within wheels connecting up independents in the hearing world
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- Published on 22 September 2019
deals
People in hearing need to connect to each other. Partnership deals can open up networks to thousands of independent practices, for profit or for quality care. It's a busy time for such deals within the wheels of the audiology world.
New Oticon Sales VP has followed a trail of beauty
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- Published on 11 September 2019
appointments
Oticon has appointed a new Vice President of Sales, Roger Peterson, who will work from the Danish multinational's US head office in Somerset, New Jersey, reporting to Oticon President Gary Rosenblum.
UK NHS Q2 hearing aid sales drop as a result of Brexit stockpiling
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- Published on 10 September 2019
brexit
A seesaw in hearing aid sales is the only clear market indicator so far of any effect of the Brexit process in the UK and Ireland, but there is a simple explanation behind the latest figures.
"Cybercrime" collapses Demant's IT infrastructure
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- Published on 04 September 2019
hacking
A critical "cybercrime" incident brought down the IT system of the multinational hearing technology group, Demant, on Tuesday (September 3).
Skirmish over OTC self-fit devices as industry disputes FDA clearance for BOSE hearing aid
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- Published on 17 August 2019
self-fitting
The standards applied in testing for US authorisation for self-fitting hearing aids may "jeopardise the hearing health of consumers", says the Hearing Industries Association (HIA) in a letter to the issuing body, the Food and Drug Administration (FDA).
Ten percent of Norwegians admit hearing loss
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- Published on 05 August 2019
stats
It's a figure comparable to that in other countries across Europe: 10.9%, the number of adult citizens of Norway who believe they suffer from hearing loss, according to data from the European Hearing Instrument Manufacturers Association (EHIMA).
Home hearing test available to 100m users through Amazon Alexa
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- Published on 01 August 2019
apps
A free voice-controlled home hearing test accessed through the Amazon Alexa intelligent virtual assistant (IVA)has been launched by UK independent outfit Amplify Hearing.
BREXIT: what UK audiology has to say
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- Published on 17 July 2019
trade
The big players in the UK audiology market and profession have finally broken a long, uncomfortable silence on the confusing and—for some—alarming subject of Britain's exit from the European Union.
From iPhone ear scan to printed 3D device in under 60 minutes...Down Under
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- Published on 16 July 2019
3D
An Australian university-based start-up is ready to market a one-hour 3D printing service for personalised hearing device shapes, and it uses iPhone scanning to provide the mould data.
