Market

Fast gene test to save hearing in babies gets marketability green light

 

diagnostics

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CE marking has been announced for a half-hour infant hearing loss test to screen babies for the gene mutation that brings lifelong deafness when these susceptible patients are given certain antibiotics.

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Anticipated November call on FDA rules for OTC hearing aids delayed till 2020?

 

OTC

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US Food and Drug Administration regulations on over-the-counter (OTC) hearing aids were expected to be announced this November. Scratch that, if strong rumours of a delay in issuing these key rules until the first quarter of 2020 hold up.

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Watch our EUHA Nuremberg 2019 round-up video!

 

congress

© AWN

Busy, vibrant, and a success as a trade show and congress for updating, the 64th Annual International EUHA Congress and Exhibition ran from October 16 to 18 in Nuremberg. Read on to access our video summary.

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64th EUHA opens with 8000+ visitors

 

congress

© AWN

Germany. October 16. The 64th International Congress of Hearing Aid Acousticians - EUHA - has opened its doors to more than 8,000 visitors at the Nuremberg at the Nuremberg Convention Centre (NCC Ost).

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NHS or private hearing aids? Smouldering debate reignited by Guardian article

 

media

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The UK daily newspaper The Guardian says it has intervened to obtain a refund for the dissatisfied buyer of a digital hearing aid, highlighting the episode in an article that fires up the eternal private vs state-supplied hearing aid contest.

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Sonova's film storytelling scoops another Cannes award

 

marketing

© Sonova

As a marketing strategy, making films about talented people overcoming hearing loss to excel in their fields has won Sonova a hatful of awards already; a silver at the prestigious Corporate Media & TV Awards in Cannes is its latest success.

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Deals within wheels connecting up independents in the hearing world

 

deals

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People in hearing need to connect to each other. Partnership deals can open up networks to thousands of independent practices, for profit or for quality care. It's a busy time for such deals within the wheels of the audiology world.

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New Oticon Sales VP has followed a trail of beauty

 

appointments

© Oticon

Oticon has appointed a new Vice President of Sales, Roger Peterson, who will work from the Danish multinational's US head office in Somerset, New Jersey, reporting to Oticon President Gary Rosenblum.

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UK NHS Q2 hearing aid sales drop as a result of Brexit stockpiling

 

brexit

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A seesaw in hearing aid sales is the only clear market indicator so far of any effect of the Brexit process in the UK and Ireland, but there is a simple explanation behind the latest figures.

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"Cybercrime" collapses Demant's IT infrastructure

 

hacking

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A critical "cybercrime" incident brought down the IT system of the multinational hearing technology group, Demant, on Tuesday (September 3).

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