- Published on 01 September 2021
A graphical overview revealing the hidden connections between hearing aid manufacturers and their subsidiaries - this is just one of the benefits of the Hearing Industry Map, now given a redesign by its publishers, HearingTracker.com.
Finding your bearings in any industry can be difficult, so any map of not just major players, but all the business interspaces in which they move, is a useful resource to count on, as many have done in recent years thanks to HearingTracker's good charting skills. This downloadable and printable overview helps veterans orient industry outsiders, while audiologists can use the Map for orientation or as a counselling tool.
New look and content
The Map has been completely redesigned as a print-ready full-color document for 2021, and for the first time includes high-resolution product images and logos. The new Map presents over 120 hearing aid brands and subsidiaries in neatly organised groups under their respective parent companies, which include Sonova, Demant, WS Audiology, GN, Starkey, Amplifon, Intricon, and Hearing Lab Technology.
Routes from majors to direct-to-consumer springs
While underlining that most major manufacturers are also involved with third-party administrators, “either through ownership, investment, or product supply", HearingTracker CEO, Abram Bailey, explained: "The Map reveals that most of the major manufacturers are in some way involved with the direct-to-consumer industry, either through vertical integration or private labeling. Examples include Lively under GN, Blamey Saunders under Sonova, and hear.com under WS, which is providing remote fittings in some markets.”
Dr. Bailey continued “I was surprised to learn that Lucid Hearing is now being sold in Walmart, Kroger, and Sam’s Club. There were also a surprisingly large number of new companies on the radar this year, like Bose, Novidan, Orka, Whisper, and Olive. Nuheara made the map this year too after registering their first hearing aid with the FDA.”
Where to download the Hearing Industry Map
To download this valuable resource from HearingTracker click here
Source: Hearing Tracker