The quarterly statistics from the British Hearing Aid Manufacturers’
Association show an unexpectedly sharp decline in sales to both
private hearing aid dispensers and NHS hospital departments.
Year-on-year sales in the private sector dropped 10% for the July,
August and September months, with BTE sales declining by 19%
(ITE sales increased slightly). Hearing aid sales to the public sector
decreased by 7.2% for the same period. These numbers are surprising as the third
quarter figures are usually the highest of the year. This is the first year-on-year
drop for the private sector since Q2 2009! Total sales from manufacturers were
280,647 for the quarter, a decrease of 7.8% on the previous year.
Year-to-date figures remain positive, showing the private market up 3.4%
compared to 2011 and public sector sales at 16.3% higher than the first three
quarters of 2011. The first two quarters of 2012 had seen extremely strong sales
increases across both sectors.
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