- Published on 16 January 2019
Lorenzo Fiorani has joined Amplifon Spain as General Manager. He is announced to lead the integration process of GAES subsequent to the acquisition of the Spanish brand by Amplifon which was completed on December 18, 2018.
Fiorani has extensive international experience in the integration and restructuring of multinational companies. He will be in charge of consolidating the positioning of the group in Spain and continuing the brand’s growth in the hearing solutions market.
For Fiorani, the goal of this process in 2019 is to “consolidate Amplifon’s leadership in the hearing aid sector through innovation, and to fight the stigma of hearing loss. Our focus on service, through the expertise of our hearing care professionals, will enable us to offer a unique and differentiating customer experience, in keeping with our long-standing tradition of excellence, shared by both Amplifon and Gaes and in line with our corporate values.
Fiorani, who graduated in Business Administration from the Bocconi University of Milan, has over 15 years’ experience in Marketing and Sales for multinational corporations and in international environments.