- Published on 10 October 2017
The Spanish firm GAES has created a new brand to break into the international market with "global solutions for health professionals who respond throughout the process, from diagnosis to treatment". It thus takes advantage of the "experience and know-how" of GAES and Microson in healthcare and technology, moving this into a new outfit comprising all the products and assessment for all stages.
The 4th Congress of European ORL-HNS, held from October 7 to 11 in Barcelona, provided the new firm with an opportunity to present its calling cards. The gathering, which brought together close to 3,100 otorhinolaryngology-linked professionals to offer, debate, and create synergies, also served as a shop window for this new initiative, which got across its latest technological innovations. Inma Cabrera, head of international marketing for Microson and GAES BHealth, highlighted the desire of the company to find scope for its "great experience in Spain in treating patients with hearing aids and dealing with ENT doctors".
With this aim, three solutions have been created, matched to targets, segmenting the marketplace according to specific needs: BMedical, aimed at otorhinolaryngology specialists; BProfessional, which includes a package of services for occupational health insurance groups and professionals in safety and health; and BHearing, incorporating a wide range of hearing solutions for hearing care pros.
The aim is for BHealth to turn into a medical and technological partner giving these professionals full support through a technical team and correct advice.
So, this is how this new brand is starting out; Gaes and Microson will also be present at the 2017 Medica conference in Dusseldorf this November, as well as the Arab Health Exhibition and Congress in Dubai in January.