- Published on 18 July 2016
Denmark’s investment fund GRO Capital A/S has acquired 46% of Auditdata A/S and has become the main shareholder in the global independent provider of audiology solutions.
The company made the announcement in a recent press release, saying that the accelerated growth over recent years has led to a need for a stronger focus on sales and marketing as part of the overall strategy of becoming a world-leading independent provider of audiology solutions.
“We are thrilled to invite GRO Capital on-board our quest to become a global leading independent provider of audiology solutions”, says Claus Bak Petersen, Auditdata’s Founder and CEO in the press release. “Our recent growth requires strengthening of our sales and marketing functions as we see great potential in not only existing but also new markets for our current and upcoming products.”
Claus Bak Petersen also mentioned the history of the company which was started as a software group and which therefore has a unique position in terms of innovation and compatible solutions in an industry that is increasingly digital.
From GRO Capital’s side, the release says that the fund sees the partnership as a great opportunity. “We are very excited to partner up with Auditdata, and to support the competent management in fulfilling their ambition of creating a preeminent independent provider of audiology solutions by providing our capital and knowledge”, says Morten Weicher from GRO. “We see significant global growth and market penetration potential, and we believe Auditdata’s software-driven approach will help change the dynamics of the industry”.
Source and photo: Auditdata A/S