Amplifon: new brand identity

“The launch of the new brand identity, close attention to digital marketing, and the development of advanced customer relationship management (CRM) are part of Amplifon’s new marketing and communication strategy,” the group announced in a press release.

This new identity is associated with a new slogan — Hear, Feel, Live — which “underlines the commitment to giving back the joy of hearing to people so that they can enjoy a full life.”

“The development of our new brand identity is part of the Company’s broader strategy which aims to lead a real cultural change in our industry,” explains Enrico Vita, Amplifon’s Chief Executive Officer, in the press release. “Redefining the way customers feel about their hearing and the way in which they are educated, involved and served. As industry leader, we want to anticipate the needs of our always younger and more connected customers, continuing to use innovative technologies and proprietary solutions to improve their hearing experience.”

The new Amplifon websites for Italy, Germany, and the United Kingdom were launched on June 7, while the websites for the other countries where the group operates will be launched in due course. With this new website, the brand wants to “optimize user experience and seeks to meet the needs of all users, from the most mature to the youngest, from the most active to those who only want more information or assistance”. Amplifon hopes to adapt its communication to a broad range of clientele, including baby-boomers.

Source: Audio Infos France