UK hearing aid market: 2nd quarter's data


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The British Hearing Aid Manufacturers Association (BHAMA) sales data for the second three months of 2015 show good growth over 2014 for the private sector. But lower sales to the public sector mean that the total market, from April to June 2015, decreased by 6.5% compared to 2014, with 381,795 units shipped during the three months.

Audiology departments in the UK purchased 313,340 hearing aids during April, May and June, a decrease of 8.5% on the previous year. This is the second year in succession that the public sector shows a decrease increase in the second quarter.

In the private sector 68,455 hearing instruments were sold during the same period, which represents a 3.5% increase. BTEs are the biggest seller in the private sector - taking 65% market share. Of the 44,390 BTEs sold to private hearing aid dispensers, 39,216 were RIC products. RIC sales increased by 16.7% from Q2 2014 and now account for 57% of all products purchased privately. ITEs continue to decreased, down 7.4% on Q2 2014. 

Figures are compiled by the British Hearing Aid Manufacturers Association. The Association currently comprises nine companies - Bernafon UK, GN ReSound, Oticon, Phonak, Puretone, Siemens Hearing Instruments, Starkey Laboratories, Unitron Hearing and Widex - that compete to supply hearing aids to both the independent retail and public sectors.