Sales growth continues on the UK hearing aid market

Market

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The British Hearing Aid Manufacturers Association (BHAMA) sales data for the first three months of 2015 show good growth over 2014. The total market, from January to March 2015, increased by 5.3% compared to 2014, with 371,346 units shipped during the three months.

This is the fifth year in succession that the UK market shows a substantial increase in the first quarter. Audiology departments in the UK purchased 303,077 hearing aids during January, February and March, an increase of 3.5% on the previous year.

In the private sector 68,269 hearing instruments were sold during the same period, which represents a 14.3% increase. BTEs are the biggest seller in the private sector – taking 66% market share. Of the 44,829 BTEs sold to private hearing aid dispensers, 39,369 were RIC products. RIC sales increased by ncreased by 27.2% from Q1 2014 and now account for 57.6% of all products purchased privately. 23,440 In-the-ear (ITE) products were bought by the private sector; down 5,5 % on 2014.

Figures are compiled by the British Hearing Aid Manufacturers Association. The Association currently comprises nine companies - Bernafon UK, GN ReSound, Oticon, Phonak, Puretone, Siemens Hearing Instruments, Starkey Laboratories, Unitron Hearing and Widex - that compete to supply hearing aids to both the independent retail and public sectors.

V.A.