- Published on 17 April 2015
On 16 April Sonova announced that it has successfully completed the previously announced acquisition of Hansaton, following regulatory approvals.The German family-run wholesale company based in Hamburg and founded in 1957 has around 200 employees globally, with own centers in Germany, France and the US, and a well-established distribution network in over 70 countries. In 2014 sales of Hansaton were 42 million euros. With the addition of Hansaton, Sonova further extends on its multi-brand strategy, adding another strong hearing aid brand to its portfolio of Phonak and Unitron branded hearing care solutions.
Hansaton already showcased three new product families at the AudiologyNOW! congress held at the end of March in San Antonio, Texas which are the result of the recently announced technology partnership with Sonova.
Interviewed by Audiology Worldnews in San Antonio, Johannes and Andreas Fischer, Management, Sales & Marketing Director, and Managing Director at Hansaton said: “We are thrilled to present a completely new portfolio to clients here in San Antonio. We see our presence here as a message to the entire market: Hansaton remains Hansaton. Our family is staying on board, and continuity is maintained for our customers.”
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