Sivantos takes over German Audibene

Acquisiton

© G.B.

At the AudiologyNOW! congress in San Antonio, Texas, it was announced that Sivantos has taken over the German Audibene GmbH. Audibene is one of Europe's largest internet portal for independent hearing care case management and hearing aid purchasing. “This decision regarding partnership and organization means a continuation of the intensive collaboration with the qualified retailers that started one and a half years ago” a letter sent to Sivantos customers states.

Audibene GmbH “persistently targets the group of internet-wise customers” and provides service to people with hearing loss in an earlier stage, the “market was enlarged” and “the cycles for renewed services by retailers” were stimulated. Furthermore, the letter emphasizes, that “as before, the service by the hearing aid specialist, who advises his customers and provides qualified services” is the centre of attention of the Audibene market approach.

The takeover, Sivantos claims, opens “new opportunities”, on the one hand to strengthen its own position in the digital competition and on the other hand to support the “qualified retailers” in their online-marketing. Also it is explained that the company sees this step as “a perfect counter model to retail”.

Audibene GmbH will ― under the roof of Sivantos ― remain an independent company and continue to offer products of all the leading brands.

D.K.