- Published on 02 March 2015
Sonova Holdings AG has announced its intention to acquire Hansaton Akustik GmbH to expand the Company’s multibrand strategy and increase its strategic market reach in Germany.
Subject to regulatory approval, Hansaton will become the fourth hearing instrument brand under the Sonova umbrella, joining Phonak, Unitron and Advanced Bionics. The acquisition of Hansaton, with its 200 employees, centres in Germany, France and the US and a distribution network in more than 70 countries, will ensure that wholesale will become an even stronger key sales channel for Sonova in Germany and across the world.
Lukas Braunscheweiler, CEO of Sonova said, “The addition of Hansaton reflets our commitment to further develop market access. It will create significant value for Sonova and our customers, notably in Germany.”
Sonova are also targeting Germany as the next key retail market, stating that retail is a fundamental part of its strategy in Germany going forward. The Company has purchased Vitakustik GmbH and Fiebing Hörtechnik GmbH immediately giving them 100 retail outlets in Germany. Braunschweiler said of this move, “We are convinced that with the expanding strategy in Germany we will help to positively contribute to the market.”
Sonova are also looking to reduce costs in its Swiss operation. Custom production will be moved to the UK, some assembly will be moved to China, Swiss-based management and employees will see a pay-freeze in 2015 and costs will be reduced from third parties.
A final announcement was the departure of GVP Marketing, Maarten Barmentlo. He will not be replaced on the Management Board. Lukas Braunschweiler said, “The strategic moves will extend our market leadership position and at the same time assure the cost competitiveness of Sonova’s Swiss based operations.”