Events

AudiologyNOW! 2015 ‘deep in the heart of Texas’

AUDIOLOGYNOW!

©D.J. Simanek - wikipedia

Audiology professionals will soon be converging in the City of San Antonio, Texas for the 2015 American Academy of Audiology Congress - AudiologyNOW!.

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EAONO 2014: Bringing the otology world together

Hundreds of specialists in otology and neuro-otology and members of the European Academy of Otology and Neuro-otology (EAONO) met in Tuscany, Italy, in mid-September for the 7th scientific and technical Instructional Workshop. A highly successful event organized by the current President of the Academy, Franco Trabalzini. Here is our report.

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Demographic personas for your audiology marketing

© Yuri Arcurs - Fotolia.com

There are three demographics that our audiology marketing should be aimed at. Those three demographics — seniors, boomers and gen X’ers — have very different characters, values and beliefs. We need to understand this in order to adapt our marketing message and channel to reach all three.

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EUHA 2014: The best of the best

Just a few highlights from EUHA 2014 in Hannover. We zoom in on novelties by manufacturers.

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