Cochlear Limited launches “See Sound Differently” video campaign


million ear
Photo: © Cochlear

Cochlear Limited recently launched its “See Sound Differently” campaign for its annual MillionEar Challenge initiative, with the aim of bringing hearing health awareness to more than 1 million people during the month of May.

As part of the initiative, Cochlear invited people to watch the “See Sound Differently” video to learn how everyday noise exposure can affect hearing health. After watching the video, the company invites viewers to visit and to complete a hearing assessment to understand the status of their hearing health, or that of someone they know. The site has a function to share the challenge online.

“The continued rise of hearing loss is staggering, and the WHO suggests half of all cases of hearing loss can be prevented,” Tony Manna, President of Cochlear Americas told PR Newswire. “At Cochlear, we are committed to raising awareness about hearing health and hearing loss prevention, educating people about the innovative technology available to treat hearing loss, and funding hearing loss research to help address this global public health issue. We want everyone to live a full life and hear the sounds that fill them for a lifetime.”

If the MillionEar Challenge is met, Cochlear Ltd. pledges to donate USD 30,000 to help hearing loss research through the Hearing Health Foundation’s Emerging Research Grants program. This funding is intended for scientists working in under-researched areas.

Source: Business Insider; Cochlear Ltd.